The Salinas Sports Complex is operated by the California Rodeo Association, Inc., a 501C3 not-for-profit organization who gives back between $200,000 and $300,000 to the local community each year.
In partnership with the City of Salinas , the California Rodeo Association designed the Salinas Sports Complex to host not only the Rodeo but a wide variety of community and sports events that include concerts, football games, soccer games, motor events, festivals, and graduations.
The complex is located on 80 acres in Sherwood Park on land owned by the City of Salinas . The California Rodeo Association holds a 50 year lease with the City to run and maintain the facilities. For years the grounds were used only for staging the California Rodeo, while today the Salinas Sports Complex is a year round hub of activity.